About UsFocus on Chemistry since 1984

Tianjin Xinlihua Pigment Co., Ltd. was established in 1984 and is a leading global supplier of specialty industrial coatings, including mirror‑backing coatings, electrophoretic coatings, and coil coatings. Since 2015, according to assessments by the China Mirror Association, Xinlihua’s mirror‑backing coatings have consistently held over 80% of the Chinese market share. Concurrently, the company decided to expand into international markets and now provides products and services to more than 40 countries and regions worldwide. Beginning in 2017, Xinlihua entered into a strategic partnership with a Huawei‑affiliated consulting firm—co‑founded by one of the original founders of Huawei University—fully adopting Huawei’s corporate philosophy and human‑resource management practices. In 2018, the company began ramping up R&D and management investments, building a highly qualified research team, and subsequently establishing an R&D center in Shanghai and a color‑mixing hub in Henan, focusing on groundbreaking technologies and innovative processes to support its vision of becoming the global leader in mirror‑backing coatings and its long-term goal of emerging as a premier brand in specialty industrial coatings worldwide. Thanks to consistent acclaim from customers both at home and abroad, Xinlihua’s sales have maintained steady growth. To further scale production and broaden its service portfolio, in 2019 Xinlihua commenced construction of its Nangang Plant in the Tianjin Economic‑Technological Development Area, which is now nearing completion and poised to begin operations.

Xinlihua places great emphasis on corporate management. In human resources, it has fully adopted Huawei’s development philosophy and HR management model, while significantly increasing investment in R&D and management. On the quality‑management front, the company has implemented the IATF 16949:2016 quality‑management system and engaged a renowned industry‑leading consulting firm to provide ongoing professional advisory support. In production management, Xinlihua has embraced lean‑manufacturing principles, reducing production costs without compromising product quality, thereby bolstering the company’s growth momentum. Financially, it has deployed the Kingdee system to establish a transparent, controllable, and traceable production process, enabling managers to make precise decisions, enhance operational efficiency, and improve product quality. In product management, the company has established robust systems for intellectual‑property management and EHS management. By consistently translating research outcomes into a substantial portfolio of patents and cutting‑edge new products, Xinlihua has maintained a sustained competitive edge in the industry. As a result, it has been recognized as a national-level “Specialized, Refined, Distinctive, and Innovative” Little Giant enterprise, ranked among the top ten companies in China’s light‑industry sector, and selected as one of the first batch of projects to receive Tianjin’s special fund for intelligent manufacturing. Through digital and intelligent transformation, Xinlihua is driving high‑quality development and further energizing its corporate vitality and growth momentum.

Xinlihua places great emphasis on R&D and aligns with market demands. The company has accelerated the development and commercialization of environmentally friendly products, recently introducing waterborne back‑coatings for mirrors, waterborne coil coatings, UV‑curable back‑coatings for mirrors, ultra‑low‑temperature, lead‑free, eco‑friendly electrophoretic coatings (energy‑saving and environmentally sustainable), non‑settling electrophoretic coatings (reducing customers’ energy consumption in recirculation systems), high‑edge electrophoretic coatings (minimizing consumable usage), waterborne coil coatings, waterborne aluminum coil coatings, fluorocarbon coil coatings, and specialty coil coatings (such as those for livestock panels, antibacterial panels, and self‑cleaning panels), all of which have earned widespread market acclaim. At the same time, Xinlihua is actively expanding into the new‑energy sector, participating in coating‑supply projects for numerous large‑scale national solar‑thermal power generation initiatives. The company has developed and promoted specialized protective coatings tailored to solar mirrors used in solar‑thermal power plants, successfully addressing the industry’s stringent requirements for superior weather resistance and corrosion protection. By doing so, Xinlihua has broken international monopolies and achieved domestic production of these critical technologies.

Xinlihua has established industry–university–research collaborations with numerous institutions, including Beijing University of Chemical Technology, Tianjin University, Tianjin University of Science and Technology, Zhejiang Sci‑Tech University, Shanghai Jiao Tong University, and the University of Nottingham in the United Kingdom. The company has obtained 344 intellectual property rights, with 311 authorized patents—156 of which are invention patents and 155 utility‑model patents. Notably, patents authored primarily by Xinlihua, such as “UV‑Cured Backing Coating for Mirrors and Its Preparation Process,” “Low‑VOC Emulsion‑Based Waterborne Backing Coating for Aluminum Mirrors,” and “Method for Preparing Waterproof and Anti‑Corrosion Coatings for Automotive Applications,” have progressed from R&D to production. Xinlihua’s product development consistently introduces innovative solutions, bolstering its R&D capabilities. The company has successively been recognized with prestigious designations, including “National High‑Tech Enterprise,” “Tianjin Municipal Enterprise Technology Center,” “Tianjin Postdoctoral Innovation Practice Base,” “Tianjin Small Giant in Science and Technology,” “National Key New Product Enterprise,” “Tianjin ‘Trump Card’ Project Enterprise,” and “Tianjin Well‑Known Trademark Enterprise.” Leveraging its robust product performance, Xinlihua has built specialized brands such as “Lanxing” and “Yileite,” and has been awarded the “Single‑Item Champion” designation by China’s Ministry of Industry and Information Technology.

Xinlihua places great emphasis on customer experience. Whether in the electrophoretic coating, coil coating, or mirror‑backing sectors, Xinlihua has earned widespread recognition and acclaim from its customers. Its mirror‑backing coatings are the preferred supplier to the world’s top ten glass groups, while its electrophoretic coatings serve as a key supplier to numerous domestic automakers and leading Tier‑1 suppliers, offering tailored products and services. In the high‑end coil coating segment, Xinlihua is a major supplier to many of the world’s top 50 steel companies. Moreover, its flagship electrophoretic coating, HS11‑99, has been certified by two of China’s leading automotive manufacturers—Volkswagen and Hongqi. This extensive customer base provides Xinlihua with invaluable technical data and field‑proven expertise, enhancing the efficiency and effectiveness of its R&D and product improvements. Looking ahead, Xinlihua will remain committed to delivering professional, comprehensive specialty industrial coating solutions, offering customers cutting‑edge products and services that sustain their competitive edge, and working hand in hand with Chinese brands to advance globally.