Tech-Driven Coating: Creating Lasting Value

Specialty industrial coatings solutions provider

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Tech-Driven Coating: Creating Lasting Value

Specialty industrial coatings solutions provider

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Tianjin Xinlihua Pigment Co., Ltd.

Tianjin Xinlihua Color Materials Co., Ltd

Tianjin Xinlihua Color Materials Co., Ltd. was established in 1984 and is a leading global supplier of specialty industrial coatings, including mirror‑backing coatings, electrophoretic coatings, and coil‑coating systems. Since 2015, according to assessments by the China Mirror Association, Xinlihua’s mirror‑backing coatings have consistently maintained a market share exceeding 80% in China. Concurrently, the company embarked on expanding into international markets and now serves more than 40 countries and regions worldwide. Beginning in 2017, Xinlihua entered into a strategic partnership with a Huawei‑affiliated consulting firm—co‑founded by one of the original founders of Huawei University—fully adopting Huawei’s corporate philosophy and human‑resource management practices. In 2018, the company initiated plans to significantly increase investment in R&D and management, building a highly qualified research team. It subsequently established an R&D center in Shanghai and a color‑mixing hub in Henan, focusing on groundbreaking technologies and innovative processes to support its vision of becoming a global leader in mirror‑backing coatings and its long‑term goal of emerging as a premier brand in the global specialty industrial coatings sector.

1984 year

Company establishment

2 one

R&D Center (Tianjin/Shanghai)

2 one

Smart Manufacturing Base

40 +

Product and service coverage across countries and regions

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Product Center

A leading supplier of specialty industrial coatings, including mirror-back coatings, electrophoretic coatings, and coil coatings.

Mirror back coating

High durability and robust mechanical strength ensure the long-term, stable operation of solar thermal reflectors.

Electrophoretic coating

Youjie’s anti‑staining performance and strong adhesion are widely used in the automotive industry and for automotive components.

Coating for roll materials

Rich in color, with a stable and uniform finish, it meets the diverse coating requirements of various black-coated metal coils.

Industrial materials

A diverse range of system products meets the protection needs of multiple industries.

Application areas

Participated in the coating‑supporting projects for numerous large‑scale concentrated solar power (CSP) plants, developing and promoting specialized protective coatings tailored for CSP‑system heliostats. Successfully addressed the stringent performance requirements—such as exceptional weather resistance and superior corrosion protection—of these coatings, thereby breaking international monopolies and achieving domestic production.

Steel Structure Protection

Steel Structure Protection

Construction machinery

Construction machinery

Rail transit

Rail transit

Home appliances and hardware

Home appliances and hardware

Concentrated solar power

Concentrated solar power

Automobiles and Auto Parts

Automobiles and Auto Parts

News Center

We’ll keep you updated with our latest company news and the most recent exhibition information.

Emergency Response Plan for Sudden Environmental Incidents of Xinlihua (Tianjin) Coating Co., Ltd.

2025-09-15

Emergency Response Plan for Sudden Environmental Incidents of Xinlihua (Tianjin) Coating Co., Ltd.


Emergency Response Plan for Sudden Environmental Incidents of Xinlihua (Tianjin) Coating Co., Ltd. Public Notice Online
2023 Product Carbon Footprint Accounting Report

2024-07-04

2023 Product Carbon Footprint Accounting Report


In 2023, the product’s carbon footprint totaled 6,829.3 t, with a per-unit carbon footprint of 0.329 tCO₂/t.

2024-07-04

2023 Annual Greenhouse Gas Emissions Verification Report

Tianjin Zhongzhixin Technology Development Co., Ltd. (hereinafter referred to as the “Verification Body”) acts in accordance with the Interim Measures for the Administration of Carbon Emission Trading (Order No. 17 of the National Development and Reform Commission of the People’s Republic of China).

2024-07-04

Social Responsibility Report

The Board of Directors and all directors of this company hereby certify that the contents of this announcement contain no false records, misleading statements, or material omissions, and assume individual and joint liability for the truthfulness, accuracy, and completeness of such contents. Important Notice

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