Specialty industrial coatings solutions provider
PRODUCTS
CoreProduct
A leading supplier of specialty industrial coatings, including global mirror‑back coatings, electrophoretic coatings, and coil coatings.
For many consecutive years, it has maintained a market share of over 80% in China.
High durability and robust mechanical strength ensure the long-term, stable operation of solar thermal reflectors.
Youjie’s anti‑staining performance and strong adhesion are widely used in the automotive industry and for automotive components.
Rich in color, with a stable and uniform finish, it meets the diverse coating requirements of various black-coated metal coils.
Company establishment
R&D Center (Tianjin/Shanghai)
Smart Manufacturing Base
Product and service coverage across countries and regions
Dedicated to pioneering revolutionary technologies and innovative processes, the company is committed to supporting its corporate vision of becoming a global leader in mirror‑back coatings and its long-term aspiration to emerge as a leading brand in specialty industrial coatings. Thanks to widespread acclaim from customers at home and abroad, Xinlihua’s products have consistently driven steady sales growth, with annual revenues averaging RMB 300 million. To expand production capacity and broaden its service offerings, Xinlihua commenced construction of its Nangang Plant in the Tianjin Economic‑Technological Development Area in 2019.
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Xinlihua places great emphasis on research and development.
Adapt to market demands. Accelerate the development and research of environmentally friendly products.
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Xinlihua places great importance on customer experience.
Xinlihua will continue to be committed to providing customers with professional, comprehensive coating solutions for specialty industrial applications.
ABOUT US
Tianjin Xinlihua Pigment Co., Ltd.
Tianjin Xinlihua Color Materials Co., Ltd
Tianjin Xinlihua Color Materials Co., Ltd. was established in 1984 and is a leading global supplier of specialty industrial coatings, including mirror‑backing coatings, electrophoretic coatings, and coil‑coating systems. Since 2015, according to assessments by the China Mirror Association, Xinlihua’s mirror‑backing coatings have consistently maintained a market share exceeding 80% in China. Concurrently, the company embarked on expanding into international markets and now serves more than 40 countries and regions worldwide. Beginning in 2017, Xinlihua entered into a strategic partnership with a Huawei‑affiliated consulting firm—co‑founded by one of the original founders of Huawei University—fully adopting Huawei’s corporate philosophy and human‑resource management practices. In 2018, the company initiated plans to significantly increase investment in R&D and management, building a highly qualified research team. It subsequently established an R&D center in Shanghai and a color‑mixing hub in Henan, focusing on groundbreaking technologies and innovative processes to support its vision of becoming a global leader in mirror‑backing coatings and its long‑term goal of emerging as a premier brand in the global specialty industrial coatings sector.
APPLICATION
ApplicationField
Xinlihua has earned widespread recognition and acclaim from its customers across the electrophoresis, coil coating, and mirror‑backing sectors.
Steel Structure Protection
Construction machinery
Rail transit
Home appliances and hardware
Concentrated solar power
Automobiles and Auto Parts
NEWS
NewsCenter
Stay updated with our latest news and developments.
2025-09-15
Emergency Response Plan for Sudden Environmental Incidents of Xinlihua (Tianjin) Coating Co., Ltd.
2024-07-04
2023 Product Carbon Footprint Accounting Report
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We are committed to providing every customer with professional, competitive, and reliable products and services.
Contact Information
Wangwenzhuang Industrial Park, Xiqing Economic Development Zone, Tianjin City